What we do
Our vision in Sponge It is to bridge the gap between consumers and brands.
We believe the consumers are the oracle and we the interpreters. Being experts in marketing research is a given in our business so why talk about it? Instead we must listen, listen, listen to the consumer and to as many consumers as possible! We believe in opening the door to the consumer world, walking in their shoes, seeing through their eyes and living in their pockets. We invite brands to step through this door with us and discover how consumers view their lives, the lives of others and where your brand fits in their world.
Research
Sponge It is a digital research agency. This means that through an increasing number of innovative research technologies we can apply our market research expertise amongst our very own pre-recruited loyalty based panel. Sponge it delivers the fastest, most targeted and cost effective research in the market, creating a unique opportunity for you to add greater certainty to all of your commercial decisions.
Reward
The Sponge It panel is the most rewarding open all hours consumer club in Ireland and the engine room behind everything we do. We don’t buy lists of email addresses we recruit and only loyal panel members may stay aboard. When loyal spongers sign up with Sponge It they tell us who they are, where they come from, their age, their hobbies their job occupation and much more. Not only is the Sponge It panel active and targeted its ready to talk to us at hit of the return key. Sponge it is a digital research agency for the times we live in.